TOP WOMEN IN BUSINESS HONORS SUSAN LEDYARD of CASS & CO
Susan Ledyard, founder and designer of CASS AND CO., the luxury shapewear
company, is being honored for her innovative vision and success as a business leader. The award is being presented at a reception at the Chase Center in Wilmington, Delaware on Wednesday December 10, 2008, where Ledyard is also the guest speaker. “I’m honored to be recognized for our successes,” says Ledyard, “and look forward to sharing our strategy and challenges that have attributed to making CASS a success over the past 5 years with over 300 woman in business.”
Ledyard designed and created CASS AND CO in 2004. She began by developing an engineered and now patented support system called “Invisupport®”, which is the foundation for all 30 styles available in their 3 collections. “Invisupport®” is the invisible support that comfortably lifts and enhances the bust while slimming and smoothing the torso- no bra necessary! With her creation, “Invisupport®,” she solved the hundred year old problem of visible bra lines and bulges. CASS’ tops and dress slips visibly eliminate and smooth the back area.
Ledyard believes her success is attributed to timely design, being a first in the shapewear market, product being well received (sold 35,000 units the first year), innovative engineered design, her ability to be flexible and make sound business decisions quickly and a lot of hard work. Ledyard is always seeking the best fibers on the market as she launched CASS swimwear in 2007 using coconut fibers and CASS WEAR REPAIR in 2006 with copper infused fibers that provide anti-microbial properties and have other anti-aging benefits. There is no stopping Ledyard as she continues to develop new innovative designs as seen in her latest launch of wear CASS. The styles with heavy gauge rings and twisted bustiers push the shapewear trend of “to be seen.” She uses brilliant colors of plum, violet ice and white rather than the usual nude and black.
Ledyard says her styling is a combination of clean lines, quality fibers and function. CASS AND CO. has developed a cult following around the world. CASS products can be found in Bloomingdales, Macys, Lane Crawford in Hong Kong and Beijing, Kirna Zabete, BLISS catalogue and over 1000 luxury Boutiques worldwide.
“Our next horizon is Europe. Its perfect timing,” says Ledyard. In addition to increasing sales in the European market, Ledyard plans to introduce several new styles to its latest contemporary collection wearCASS.
For more information please contact:
Carroll Ivy Laurence