CASS Fall 12 Chroma Color
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February 23, 2013 Karyn Kessler, Marketing 610-444-7555 Karyn.firstname.lastname@example.org
CASS Luxury Shapewear Takes Innovation in shaping Too a New Level with Fall 2013 Chroma Color
Modernistic color approach to conventional neutral shapewear
KENNETT SQUARE, Pa. – CASS takes innovation to a new shaping level, with two tone Chroma Color, having incorporated bright colors several years ago to the seemingly neutral shapewear world. Shapewear has taken on a life of it’s own primarily due to the ability to be worn underneath or as stand-alone garments, and now it’s even better with Chroma Color. Following CASS’s natural futuristic concepts, the Chroma Color line affords the desires allowing fashion forward women to be bold. The Chroma Color line retails from $32 to $68.
“The Chroma Color appears black and when on the body it changes to the color that is underneath. We used a unique Nilit yarn on the inside for contrast and comfort,” said Susan Ledyard, CASS president. “It’s different from other two tone garments because the true final color appears once it’s on the body.”
The play on color attracts the eye to the contours of the body. The bust is respectively accentuated as a result of the contrasting color change. The Chroma Color fabric hugs to the body’s natural curvature enhancing the bust and slimming the mid section.
“Chroma Color adds an element of surprise,” states Ledyard, “especially for CASS loyal customers who prefer to purchase black and nude.” A variety of styles and colors will be offered within the Chroma Color line on February 23 at Curve NYC. The Fall Chroma Colors include cordovan, white, nude, and grey and will carry through to tops, bottoms, and dresses. In addition to the Chroma Color line, Cass will also show it’s other innovative collections with it’s WearRepair, Luster, and Lucky Back Invisibellas.
CASS is an American Luxury shapewear brand known worldwide for its innovative INVISBELLAS collection of shaping tops, bottoms and dresses. Engineered with exclusive smart fabrics and strategic, patented stitching “INVISUPPORT,” Cass designs work together to slim, smooth, and lift without compromising comfort or style. For more information, visit www.cassandco.com
CASS has designed for Madonna and supported many actresses on the red carpet including Rachel Zoe, Catherine Zeta Jones, Maggie Gyllenhaal, Queen Latifah and in movies: Black Sawn, Steel Magnolias and covered in magazines including Oprah, Instyle, WWD, Martha Stewart, Fitness, Shape and featured on TV shows Rachel Ray, Gossip Girls and Donny Deutsch.