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The Big Idea with Donny Deutsch

August 2007

CNBC’s Donny Deutsch Features CASS? Luxury Shapewear as the million dollar solution to a woman’s slim and smooth silhouette

Susan Ledyard, president and founder of CASS? Luxury Shapewear was interviewed on the hit CNBC talk show “The Big Idea with Donny Deutsch,” for inventing a smart solution to women’s bra lines and back bulges – commonly known as the dreaded “muffin top” (Women’s Solutions segment aired Aug. 20, 2007).

“After having my second 10 pound baby, I was frustrated that I didn’t fit into my clothing. I found myself needing support, slimming and smoothing on my top half, and there wasn’t anything available on the market that was comfortable. My mother had given me a girdle to try, but it was binding and constricting so I created the perfect comfortable solution to slimming and smoothing from the top down,” Ledyard said.

During the interview, a Before-and-After photo of a woman wearing a CASS top under her clothing was shown. Donny’s response to the images was impressive, “I think it is a great concept – I mean, look at that – BOOM! What else do you need?!”

At the core of all CASS designs is their patent-pending Invisupport® structure – an invisible support system – that LIFTS the bust, SMOOTHS the dreaded “muffin top,” and SUPPORTS the torso all with equal and COMFORTABLE compression. The unique nylon fabric SHAPES and SLIMS without binding or pinching and can be worn year round.

CASS Luxury Shapewear launched in 2004. Their garments serve all age groups and body shapes in sizes 0-16. CASS is available at over 1500 specialty boutiques nationwide. For a location near you or to purchase on-line, consult the company’s website CASS? Luxury Shapewear – It’s You, Only Better.

The Big Idea with Donny Deutsch, airs weeknights at 10p/1am EST on CNBC.